THE EFFECT OF E-SERVICE QUALITY ON E-LOYALTY MEDIATED BY CUSTOMER TRUST IN E-BANKING USERS IN BANDA ACEH
Title: THE EFFECT OF E-SERVICE QUALITY ON E-LOYALTY MEDIATED BY CUSTOMER TRUST IN E-BANKING USERS IN BANDA ACEH Author:T. MeldiKesuma Abstract:This research was conducted to determine the effect of e-service quality on e-loyalty, e-service quality on customer trust, customer trust on e-loyalty, and to determine the role of customer trust in mediating the effect of … Read more