|Title: THE INPORTANCE OF PERSONALIZED MARKETING PROMOTING FUTURE RELATIONSHIP TOURUSM AND CREATIVE INDUSTRY|
Agapito Barros and Najmudin
Purpose of the study — The purpose of this study is to explore the importance of personalized marketing in promoting future relationship tourism and creative industry in Timor Leste. Specifically, the study aims to identify the challenges and opportunities faced by the tourism and creative industry in Timor Leste, and to investigate how personalized marketing can be used as an effective strategy to overcome these challenges and to enhance the competitiveness of the industry. The study also aims to provide recommendations for tourism and creative industry stakeholders, as well as the government, to improve the implementation of personalized marketing and to develop the tourism and creative industry in Timor Leste.
Research method— This study employs a qualitative research method, specifically through in-depth interviews with tourism and creative industry entrepreneurs and practitioners in Timor Leste. The collected data is analyzed through coding and thematic analysis techniques.
|Keywords: Personalized Marketing, Tourism, Creative Industries, Timor Leste, Future Relations.|