|Title: THE INFLUENCE OF PROMOTIONS, SERVICE QUALITY, AND PRICES ON PURCHASING DECISIONS AT TOKOPEDIA MARKETPLACE (CASE STUDY AT PT. REZEKI PRIMA JAYA ABADI MEDAN)|
Christian Halim, Michael Tanoto, Hendra Nazmi* and Sri Puspa Dewi
The aim of this research is to analyze the impact of promotions, service quality, and price on purchasing decisions. This research uses quantitative methodology with descriptive research as the type of research. Researchers used a technique known as “saturated sampling”. The sample in this study consisted of 30 employees. The results of research using simultaneous hypothesis testing show that promotion, service quality, and price have a significant influence on purchasing decisions. Partial hypothesis testing shows that promotion, service quality, and price have a positive and significant effect on purchasing decisions.
|Keywords: Promotions, Service Quality, Prices, Purchasing Decisions, Tokopedia Marketplace.|