|Title: THE ARTIFICIAL INTELLIGENCE IMPROVEMENT FOR THE PRIVATE RETAIL CORPORATION MARKETING|
Wilhelmus Hary Susilo*, Ude Sujana And Kristiani Tidarianti
This study aims to determine and analyze the important role of marketing that it drives conduct to the artificial intelligence and cooperation with large e-commerce among firms to enter digital business. The business model of private companies in the retail could base on the avant-garde newest technology improvement. The underlying theory is the theory of business organization and sustainable business growth that should be focus on marketing aspect. The analysis data could base on the SEM approach with SmartPLS devices and the population of this study is all respondents who have done for buying consumers goods of the business outlets. The expected result to find of the marketing strategic of a sustainable business model with cornerstone of technology development based.
|Keywords: Artificial intelligence, e-commerce, private retail firms marketing.|