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Title: MODELS AND PATHWAYS OF AI-EMPOWERED BUSINESS TALENT CULTIVATION IN CHINA: A GROUNDED THEORY Authors:Chunjia Hu, Xue Li, Pengbin Gao* Abstract:The rapid advancement of artificial intelligence is profoundly reshaping the concepts, objectives, and approaches of business talent cultivation. Taking the reform practices of 15 Chinese higher education institutions as research subjects, this study employs grounded … Read more

Title: CULTIVATION MODEL FOR NEW BUSINESS TALENT IN CHINA: A MULTI-CASE STUDY BASED ON THE GROUNDED THEORY Authors:Pengbin Gao, Xue Li, Chunjia Hu* Abstract:The construction of new business disciplines represents an important strategic response by Chinese higher education to the transformation of the digital economy era. However, the systematic understanding of its practical form and … Read more

Title: THE IMPACT OF SOCIAL MEDIA ON BEAUTY STANDARDS IN VIETNAMESE YOUNG PEOPLE Authors:Nhat Mai Nguyen, Khanh Linh Tran and Diem Quynh Tran Abstract:This study aims to propose and test a model of the influence of social media use on young people’s perceptions of beauty standards in Vietnam. Based on theories and previous studies on … Read more

Title: GREEN BANKING DISCLOSURE AND PERFORMANCE: EVIDENCE FROM VIETNAMESE COMMERCIAL BANKS Authors:Nguyet Thi Minh Dang, Anh Thi Ngoc Tran, Vy Thi Thuy Pham, Vy Yen Ngo, Tu Thi Thanh Nguyen and Anh Tuyet Tran Abstract:Information transparency and sustainable development have become critical imperatives for Vietnam’s banking sector. Green banking encompasses banking activities, policies and initiatives … Read more

Title: ARTIFICIAL INTELLIGENCE ADOPTION AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN KENYA: THE MEDIATING ROLE OF OPERATIONAL EFFICIENCY Author:Mutua John Wambua Abstract:Artificial intelligence (AI) adoption has increasingly transformed the banking sector by enabling advanced data analytics, automated decision-making, intelligent customer service, and improved operational processes. However, empirical evidence on the extent to which AI adoption … Read more

Title: CLIMATE FINANCE, ESG PRACTICES AND CORPORATE FINANCIAL PERFORMANCE OF LISTED COMPANIES IN EMERGING AFRICAN MARKETS: THE MODERATING ROLE OF CORPORATE GOVERNANCE QUALITY Author:Mutua John Wambua Abstract:Climate finance and sustainable investment have become increasingly important in corporate decision-making as firms face growing pressure from investors, regulators, and stakeholders to integrate environmental, social, and governance (ESG) … Read more

Title: PUBLIC DEBT SUSTAINABILITY AND ECONOMIC GROWTH IN SUB-SAHARAN AFRICA: THE MODERATING ROLE OF FISCAL GOVERNANCE AND INSTITUTIONAL QUALITY Author:Mutua John Wambua Abstract:Public debt sustainability has become a critical economic challenge for Sub-Saharan African economies due to increasing borrowing requirements, rising debt-servicing obligations, and limited fiscal space for development investment. This study examined the effect … Read more

Title: THE INFLUENCE OF METACOGNITION AND LEARNING ENGAGEMENT ON CRITICAL THINKING ABILITY OF COLLEGE STUDENTS IN PRIVATE UNIVERSITIES OF YUNNAN, CHINA Authors:Yanqi Yang and Yuancheng Zhang* Abstract:This study aims to explore the influence and mechanism of metacognition and learning engagement on critical thinking ability of college students in private universities of Yunnan. A questionnaire survey … Read more

Title: DIGITAL TRANSFORMATION AND CORPORATE TECHNOLOGICAL INNOVATION: AN ANALYSIS BASED ON DIFFERENCES IN FIRM DEVELOPMENT STAGES Author:Jiajing Wang Abstract:In the current era, digital transformation has become an irresistible trend of social development. This study mainly explores the performance of technological innovation in the process of corporate digitalization. The research classifies the samples by firm age … Read more

Title: EXPLORING THE COMMERCIAL APPEAL OF MUSIC EVENTS: THE ROLE OF FUSION BETWEEN MODERN MUSIC AND TRADITIONAL CULTURAL ELEMENTS IN VIETNAM Authors:Quan Nguyen Van* and Minh Tran Thu Abstract:The rapid expansion of the live music industry has intensified competition among event organizers to create distinctive and memorable experiences that enhance audiences’ behavioral intentions and commercial … Read more