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Title: EXPLORING THE COMMERCIAL APPEAL OF MUSIC EVENTS: THE ROLE OF FUSION BETWEEN MODERN MUSIC AND TRADITIONAL CULTURAL ELEMENTS IN VIETNAM Authors:Quan Nguyen Van* and Minh Tran Thu Abstract:The rapid expansion of the live music industry has intensified competition among event organizers to create distinctive and memorable experiences that enhance audiences’ behavioral intentions and commercial … Read more

Title: LEARNING ENGAGEMENT OF PHYSICAL EDUCATION STUDENTS IN E-LEARNING-INTEGRATED MAJOR COURSES AT THAI NGUYEN UNIVERSITY OF EDUCATION Authors:Ma Thiem Phach and Nguyen Nhac Abstract:This study aimed to investigate the learning engagement of Physical Education students in E-learning-integrated major courses at Thai Nguyen University of Education. The study employed a combination of document analysis, questionnaire surveys, … Read more

Title: DETERMINANTS OF ARTIFICIAL INTELLIGENCE ADOPTION IN ACCOUNTANCY FOR FRAUD PREVENTION AMONG SARAWAK SMES: A TOE-UTAUT FRAMEWORK PERSPECTIVE Authors:Asri Firdaus De Rozario* and Dr. Rahmat Aidil Djubair Abstract:Artificial Intelligence (AI) is increasingly positioned as a strategic technology for transforming accounting practice through automation, predictive analytics, continuous monitoring, and fraud detection (Rikhardsson et al., 2022; Hasan, … Read more

Title: ENHANCING ENGLISH PRONUNCIATION AND LEARNER ATTITUDES VIA AI-DRIVEN CAPT: AN EMPIRICAL STUDY ON VIETNAMESE SECONDARY SCHOOL STUDENTS Authors:Ngo Thu Huyen and Nguyen Phuong Linh Abstract:This longitudinal mixed-methods study investigates the pedagogical efficacy and socio-affective outcomes of integrating an Artificial Intelligence-driven Computer-Assisted Pronunciation Training (CAPT) platform English Central within the secondary school English as a … Read more

Title: INVESTIGATING COMMUNITY-ORIENTED SME BUSINESS MODELS: A QUANTITATIVE STUDY OF STUDENT START-UPS IN VIETNAM Authors:Quan Nguyen Van* and Van Le Thuy Abstract:Community-oriented business models have increasingly attracted attention as a means of balancing economic objectives with social value creation. However, empirical evidence regarding how specific dimensions of community-oriented business models influence both business performance and … Read more

Title: CORPORATE SOCIAL RESPONSIBILITY DIMENSIONS AND FINANCIAL PERFORMANCE: THE MODERATING ROLE OF MANAGERIAL COMPETENCE IN SOMALI MANUFACTURING FIRMS Authors:Abdullahi Mohamud Awad, Biruk Ayalew Wondem, Namungo Hamzah, Omweno Nyameyio Enock, Maina Mochama Enock, Odenyo Mary and Jude Bassey Abstract:Purpose: This study aimed to examine the effects of the four dimensions of corporate social responsibility economic, legal, … Read more

Title: CORRECTIVE FEEDBACK IN EFL CLASSROOMS: A META-ANALYSIS Authors:Chenyue Zhang and Luhe Xia Abstract:Corrective feedback, as a crucial part of classroom interaction, has emerged as a significant topic in foreign language teaching. Due to its significant role in facilitating language learning, a body of research has been done with regard to it. This paper attempts … Read more

Title: AI AND IOT IN CONSTRUCTION: EFFECTS ON COST AND RESOURCE EFFICIENCY Author:Ehmeralda Chew Hui Cian Abstract:The construction industry is increasingly integrating Artificial Intelligence (AI) and the Internet of Things (IoT) to improve project performance and operational efficiency. This study presents a narrative review of recent literature to examine how AI and IoT applications influence … Read more

Title: THE FUNDAMENTALS OF BUSINESS ANALYTICS: COMPONENTS OF BUSINESS MODELS IN MANAGEMENT SCIENCE Authors:Destyana Zarvia, Rosalia Stevania and Wilhelmus Hary Susilo* Abstract:The fundamentals of business analytics play a crucial role among the components of business models within the field of management science. The analysis of business analytics in relation to the characteristics of emerging trends … Read more

Title: BEYOND LUXURY CAMPING: RETHINKING GLAMPING FOR LOW-CARBON TOURISM TRANSITIONS Authors:Gratia Wirata Laksmi*, Myrza Rahmanita, Hera Oktadiana and Rahmat Ingkadijaya Abstract:This article rethinks glamping beyond its conventional framing as luxury camping by examining its potential contribution to low-carbon tourism transitions. Using a literature study approach, this paper synthesizes selected studies on glamping, sustainable accommodation, carbon … Read more