THE INFLUENCE OF COUNTRY OF ORIGIN AND BRAND EMOTION ON CONSUMER LOYALTY THROUGH PURCHASE DECISIONS(Case Study of Samarinda Consumers on the Israeli-Palestinian Conflict McDonald’s Business)
Title: THE INFLUENCE OF COUNTRY OF ORIGIN AND BRAND EMOTION ON CONSUMER LOYALTY THROUGH PURCHASE DECISIONS (Case Study of Samarinda Consumers on the Israeli-Palestinian Conflict McDonald’s Business) Authors:Novel Reonald, Dian Irma Aprianti, Dahlia Natalia and Muhammad Samsul Hidayat Abstract:This research employs a quantitative method, utilizing the variables of Country of Origin, Brand Emotion, Consumer Loyalty, … Read more