|Title: FACTORS AFFECTING COMMUNITY’S WILLINGNESS MOTIVATION TO SAVE|
Agapito Barros and Sudarto
Purpose – The purpose of this study is to investigate the relationship between customer knowledge, interest in saving, quality of service, lifestyle, and behavioral interest in saving, using Dili, the capital of Timor-Leste as an example.
Design/Methodology/Approach – A quantitative study design using a SMART PLS (Partial Least Squares) approach will be used for data analysis. The sample size for this survey is 120 respondents.
Findings – The results of this study contribute to understanding the relationship between customer knowledge, savings rate, and quality of service, lifestyle and behavioral savings rate in the specific context of Dili, East Timor. These results will provide valuable insights to practitioners and policy makers in Dili city centre.
Originality and value –. The originality of this study lies in its focus on the situation in Dili, as previous research on this subject has been limited to this geographical region. By conducting this research, researchers aim to fill gaps in the existing literature and contribute to knowledge in this area.
Implication -. The value of this research lies in its implications for science and practice. At an academic level, it contributes to a theoretical understanding of the relationship between customer knowledge, interest in saving, quality of service, lifestyle, and behavioral interest in saving. In practical terms, the results can inform decision-making processes and strategies for increasing savings motivation based on research findings.
Social Impact -. The social significance of this research is also important. By examining the relationship between customer knowledge, savings rates, quality of service, lifestyle and behavioral savings rates in the Dili context, the study provides insight into the factors that influence community savings rates. Understanding these factors will help develop targeted policies and interventions that promote social outcomes.
|Keywords: Interested in Savings, Motivation, Dili, East Timor, SMART PLS, Quantitative Research.|