THE FACTORS AFFECTING CUSTOMER LOYALTY OF THE RIDE HAILING INDUSTRY IN THAILAND
Title: THE FACTORS AFFECTING CUSTOMER LOYALTY OF THE RIDE HAILING INDUSTRY IN THAILAND Authors:Tuangporn Pinudom, Dr. Siwaporn Kunnapapdeelert, Passarin Phalitnonkiat and Ms. Suthasinee Jayankura Na Ayuaddhya Abstract:Identifying and creating customer loyalty is essential for business success. Understanding the customer loyalty requires understanding value for the customers. The study of customer value is more significant for … Read more