|Title: THE IMPACT OF RELATIONSHIP MARKETING, PRICING AND SUPPLY CHAIN MANAGEMENT ON TRUST ALSO AN IMPLICATION AT THE PURCHASE INTENTION THAT USAGE THE BIOFUEL AS THE ALTERNATIVE AT PT AI INDONESIA|
Yan Pieter MuliaHutabarat, YudiYulius and WilhelmusHary Susilo
The business model of the AI INDONESIA tbk have a business model to expanded its implementing that it base on the synergies and diversification within seven business segment such as; an automotive, financial service, heavy equipment, mining, construction & energy, an agribusiness, infrastructure & logistics, information technology and the property. The research aims to improve for increasing the purchasing intentions that usage the Biofuel as alternative energy. The research methods conducted with the quantitative methods and analyze within the structural equation model and the result indicated the trust was the highest impact to the purchase intention with t value 18, 63 more than 2.00. The red line in this research result was the supply chain management lead to trust and impact to the purchasing as the well contributions.
|Keywords: Relationship marketing, Pricing, Supply chain management, Trust, Purchase intentions.|