THE INFLUENCE OF LOCAL WISDOM, REPUTATION, AND INNOVATION ON CONSUMER SATISFACTION THROUGH COMPETITIVE ADVANTAGE IN FOURSTAR HOTELS IN MAKASSAR CITY
Title: THE INFLUENCE OF LOCAL WISDOM, REPUTATION, AND INNOVATION ON CONSUMER SATISFACTION THROUGH COMPETITIVE ADVANTAGE IN FOURSTAR HOTELS IN MAKASSAR CITY Authors:Saefuddin, Basri Modding, Ilham Labbase and Asdar Djamereng Abstract:Research objectives:1) To partially analyze the influence of local wisdom, reputation and innovation on competitive advantage,2) To partially analyze the influence of local wisdom, reputation and … Read more