|Title: STRENGTHENING THE COMPETITIVENESS OF SMEs AS AN EFFORT ACCELERATION OF BUSINESS RECOVERY IN PANDEMIC MOMENT|
Endang Sulistiyani,Putut haribowo, Sri Marhaeni Salsiyah, Sri Eka Sadriatwati, Norhaslinda bt Muhamadin and Setyo Kuncoro
The purpose of this study was to analyze several antecedent variables that influence MSME business performance and to determine the role of ambidexterity solutions in mediating the relationship between knowledge management and business performance. The population of this study is the owners of craft SMEs in Central Java. Samples were taken using purposive sampling method. Data were collected through questionnaires, and processed using Structural Equation Modeling analysis. Based on the results of the analysis, the two hypotheses that have been proposed show a significant positive effect. Ambidexterity solutions are proven to play a role in mediating the relationship between knowledge management and business performance. The dominant influence between variables is shown from the relationship between ambidexterity solutions to business performance.
|Keywords: Knowledge management, ambidexterity solution, business performance, MSME.|