IS IT BENEFICIAL FOR ORGANIZATION TO EMPLOY BRANDING INTERNALLY? A STUDY TOWARD ENHANCING THE EMPLOYEE PERFORMANCE
Title: IS IT BENEFICIAL FOR ORGANIZATION TO EMPLOY BRANDING INTERNALLY? A STUDY TOWARD ENHANCING THE EMPLOYEE PERFORMANCE Authors:Basma Alaaeldin, Talaat Asaad, Mohamed Khshan and Ahmed Y.Ebeid Abstract:This study aims at investigating the direct and indirect effects of employer branding on employee performance through employee engagement for telecommunication companies’ employees in Egypt. This research adopts a quantitative … Read more