THE DIGITAL MARKETING IN THE RETAIL INDUSTRY: INSIGHT TO THE STRUCTURAL EQUATION MODEL
Title: THE DIGITAL MARKETING IN THE RETAIL INDUSTRY: INSIGHT TO THE STRUCTURAL EQUATION MODEL Authors:Amirudin and Wilhelmus Hary Susilo* Abstract:The R-A theory could support the results of theoretical gap based on gap theory and reveal the real problems of complex and sustainable industrial organization within the digital decade. The marketing scientists who conducts marketing research based … Read more