BUSINESS RESEARCH PLAYS A CRUCIAL ROLE IN SHAPING THE STRATEGIC DIRECTION
Title: BUSINESS RESEARCH PLAYS A CRUCIAL ROLE IN SHAPING THE STRATEGIC DIRECTION Authors:Reza, Muhammad Ariefianto Pratomo and Wilhelmus Hary Susilo* Abstract:The concept of business research is essential for organizations seeking to make informed decisions and improve their operations. Business research involves the systematic investigation of various aspects of a business, such as market trends, consumer … Read more