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Title: THE POSITIVE ORGANIZATIONAL CULTURE AND EMPLOYEE PERFORMANCE AS INTERNAL INFLUENCES IN PRIVATE ENTERPRISES IN JAKARTA: PERSPECTIVES FROM STAKEHOLDER THEORY Authors:Alansyah Nazaruddin, Fadillah Dwi Wicaksana, Wilhelmus Hary Susilo* and Rahayu Endang Abstract:The recent challenges faced by private firms in Jakarta highlight a significant disconnect between their stated visions and missions and the actual experiences of … Read more

Title: THE IMPACT OF DEVELOPMENT ON THE SUSTAINABILITY OF MANGROVE FORESTS IN THE REMPANG ECO-CITY DEVELOPMENT PLAN Authors:Hanny and Myrza Rahmanita Abstract:Mangroves are a vital coastal ecosystem with essential functions such as absorbing carbon dioxide (CO2) and producing oxygen (O2). They also serve as habitats for various marine species, providing shelter and food sources for … Read more

Title: SUSTAINABLE TOURISM MITIGATION STRATEGY ON PLASTIC WASTE PROBLEMS IN MANGROVE FORESTS Authors:Octaviani Gita Putri, Myrza Rahmanita and Arief Faizal Rachman Abstract:Mangrove forests play an important role in maintaining biodiversity and global climate balance, as well as providing various ecological and economic benefits. However, plastic pollution, especially microplastics, is increasingly threatening this ecosystem. The main … Read more

Title: THE IMPACT OF AI ADOPTION ON CONSUMER PURCHASE INTENTION AND MARKETING EFFECTIVENESS IN VIETNAM’S ONLINE RETAIL INDUSTRY Author:Canh Duong NGUYEN Abstract:This study investigates the factors influencing consumer purchase intentions in AI-driven online retail environments, integrating elements from technology acceptance models, trust theories, and cultural dimensions. A mixed-method approach was employed, combining structural equation modeling … Read more

Title: THE EFFECT OF PERCEIVED ECONOMIC RETURNS AND DIGITALIZATION ON HIGHER EDUCATION ENROLMENT DECISIONS IN VIETNAM Author:Thi Hong Anh, DO Abstract:This study investigates the impact of digital factors on higher education enrollment decisions in the context of rapid technological advancement. Utilizing a mixed-methods approach, we employed structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis … Read more

Title: ANALYSIS OF FACTORS INFLUENCING TOURISTS’ REPURCHASE INTENTION TO PURCHASE TOUR PACKAGES FROM CONVENTIONAL TOUR AND TRAVEL AGENCIES Authors:Hanny and Rahmat Ingkadijaya Abstract:Travel agencies, commonly known as travel agents, have been proliferating and facing intense competition. In this modern era, advancements in digitalisation have led to the emergence of online travel agencies, making it easier … Read more

Title: INTEGRATING ROAD TRAFFIC SAFETY POLICY IN VIETNAM Authors:Thi Hong Le Hoang and Huy Tuan Ly Abstract:Transportation policy in general and road traffic safety policy in particular play an important role in the national economy and have been studied for a long time by many countries around the world, but have only recently been studied … Read more

Title: INVESTIGATING THE IMPACT OF FINANCIAL FACTORS ON TEAM PERFORMANCE OF BIG-SIX CLUBS IN PREMIER LEAGUE Authors:Quan Nguyen Van and Lam Nguyen Thanh Abstract:Given the role and impact of sports on economic growth, corporate financial factors such as brand value, equity, operating income, business revenues through television rights and ticket sales directly impact the performance … Read more

Title: CURRENT INFLATION AND SOLUTIONS FOR STABILIZING INFLATION IN VIETNAM Authors:Dinh The Hung and Tran Nam Son Abstract:Inflation, a persistent rise in the general price level of goods and services, is one of the key indicators of macroeconomic stability. In Vietnam, inflation management is crucial due to its impact on living standards, business operations, and … Read more

Title: FACTORS AFFECTING CUSTOMER SATISFACTION ABOUT THE QUALITY OF DIGITAL BANKING SERVICES OF JOINT STOCK COMMERCIAL BANKS IN VIETNAM Authors:Dinh The Hung, Nguyen Vo Nguyet Vy and Nguyen Thuy Bao Phuong Abstract:Under the continuous development of digital technology, digital banking has become an important part of modern life. Developing digital banking services is an inevitable, … Read more