THE ROLE OF GREEN IDENTITY CONSTRUCTION IN INFLUENCING YOUTH PRO-ENVIRONMENTAL BEHAVIORAL INTENTIONS TOWARD WILDLIFE PROTECTION
Title: THE ROLE OF GREEN IDENTITY CONSTRUCTION IN INFLUENCING YOUTH PRO-ENVIRONMENTAL BEHAVIORAL INTENTIONS TOWARD WILDLIFE PROTECTION Authors:Quan Nguyen Van and Anh Nguyen Ha Trang Abstract:This study investigates the psychological mechanisms underlying youths’ pro-environmental behavioral intention toward wildlife protection by extending the Theory of Planned Behavior with green identity construction and moral obligation. Drawing on insights … Read more