FACTORS AFFECTING THE PURCHASING BEHAVIOR OF VIETNAMESE YOUTH FOR PRODUCTS LINKED WITH K-POP IDOLS
Title: FACTORS AFFECTING THE PURCHASING BEHAVIOR OF VIETNAMESE YOUTH FOR PRODUCTS LINKED WITH K-POP IDOLS Authors:Nguyen Thi Van Anh, Lam Anh Thu, Tran Minh Ngan and Dang Duong Minh Khoa Abstract:To examine the factors affecting the purchasing behavior of products that link with K-POP idols, the research team used qualitative and quantitative research methodology linked … Read more