THE IMPLICATIONS ON CUSTOMER TRUST OF BUSINESS CREDIT RAKYAT PT. BANK MANDIRI (PERSERO), TBK. MEDAN
Title: THE IMPLICATIONS ON CUSTOMER TRUST OF BUSINESS CREDIT RAKYAT PT. BANK MANDIRI (PERSERO), TBK. MEDAN Authors:Lilis Suriani Gultom, Nandan Lima Krisna and Wilhelmus Hary Susilo Abstract:This study aims to determine and analyze: The effect of experiential marketing, emotional branding, and service quality on customer satisfaction partially or simultaneously; the effect of experiential marketing, emotional … Read more