Volume 6 Issue 4

EXPLORING THE COMMERCIAL APPEAL OF MUSIC EVENTS: THE ROLE OF FUSION BETWEEN MODERN MUSIC AND TRADITIONAL CULTURAL ELEMENTS IN VIETNAM

Title: EXPLORING THE COMMERCIAL APPEAL OF MUSIC EVENTS: THE ROLE OF FUSION BETWEEN MODERN MUSIC AND TRADITIONAL CULTURAL ELEMENTS IN VIETNAM Authors:Quan Nguyen Van* and Minh Tran Thu Abstract:The rapid expansion of the live music industry has intensified competition among event organizers to create distinctive and memorable experiences that enhance audiences’ behavioral intentions and commercial … Read more

LEARNING ENGAGEMENT OF PHYSICAL EDUCATION STUDENTS IN E-LEARNING-INTEGRATED MAJOR COURSES AT THAI NGUYEN UNIVERSITY OF EDUCATION

Title: LEARNING ENGAGEMENT OF PHYSICAL EDUCATION STUDENTS IN E-LEARNING-INTEGRATED MAJOR COURSES AT THAI NGUYEN UNIVERSITY OF EDUCATION Authors:Ma Thiem Phach and Nguyen Nhac Abstract:This study aimed to investigate the learning engagement of Physical Education students in E-learning-integrated major courses at Thai Nguyen University of Education. The study employed a combination of document analysis, questionnaire surveys, … Read more

DETERMINANTS OF ARTIFICIAL INTELLIGENCE ADOPTION IN ACCOUNTANCY FOR FRAUD PREVENTION AMONG SARAWAK SMES: A TOE-UTAUT FRAMEWORK PERSPECTIVE

Title: DETERMINANTS OF ARTIFICIAL INTELLIGENCE ADOPTION IN ACCOUNTANCY FOR FRAUD PREVENTION AMONG SARAWAK SMES: A TOE-UTAUT FRAMEWORK PERSPECTIVE Authors:Asri Firdaus De Rozario* and Dr. Rahmat Aidil Djubair Abstract:Artificial Intelligence (AI) is increasingly positioned as a strategic technology for transforming accounting practice through automation, predictive analytics, continuous monitoring, and fraud detection (Rikhardsson et al., 2022; Hasan, … Read more

ENHANCING ENGLISH PRONUNCIATION AND LEARNER ATTITUDES VIA AI-DRIVEN CAPT: AN EMPIRICAL STUDY ON VIETNAMESE SECONDARY SCHOOL STUDENTS

Title: ENHANCING ENGLISH PRONUNCIATION AND LEARNER ATTITUDES VIA AI-DRIVEN CAPT: AN EMPIRICAL STUDY ON VIETNAMESE SECONDARY SCHOOL STUDENTS Authors:Ngo Thu Huyen and Nguyen Phuong Linh Abstract:This longitudinal mixed-methods study investigates the pedagogical efficacy and socio-affective outcomes of integrating an Artificial Intelligence-driven Computer-Assisted Pronunciation Training (CAPT) platform English Central within the secondary school English as a … Read more

INVESTIGATING COMMUNITY-ORIENTED SME BUSINESS MODELS: A QUANTITATIVE STUDY OF STUDENT START-UPS IN VIETNAM

Title: INVESTIGATING COMMUNITY-ORIENTED SME BUSINESS MODELS: A QUANTITATIVE STUDY OF STUDENT START-UPS IN VIETNAM Authors:Quan Nguyen Van* and Van Le Thuy Abstract:Community-oriented business models have increasingly attracted attention as a means of balancing economic objectives with social value creation. However, empirical evidence regarding how specific dimensions of community-oriented business models influence both business performance and … Read more