BRIDGING EXPERIENCE AND EXECUTION: AN ANALYTICAL PERSPECTIVE ON CUSTOMER EXPERIENCE MANAGEMENT AND RETAIL SALES AND DISTRIBUTION IN THE NIGERIA’S TELECOMMUNICATIONS SECTOR
Title: BRIDGING EXPERIENCE AND EXECUTION: AN ANALYTICAL PERSPECTIVE ON CUSTOMER EXPERIENCE MANAGEMENT AND RETAIL SALES AND DISTRIBUTION IN THE NIGERIA’S TELECOMMUNICATIONS SECTOR Authors:Mustapha J. Omotayo Ph.D and Bunmi Omoloso-Dada Abstract:In the cutthroat world of service industries, Customer Experience Management (CEM) and Retail Sales and Distribution (RSD) have often been treated as distinct and even opposing … Read more