Volume 5 Issue 1

Title: THE APPLICATION OF ARTIFICIAL INTELLIGENCE TO CREATE PROMOTIONAL CONTENT IN DIGITAL MARKETING TRAINING Authors:Hirroe Wijaya Ani Kesuma, Joko Sutarto and Farid Ahmadi Abstract:Currently, social media has become an important platform in the world of business and Digital Marketing. Participants in the entrepreneurship training program are provided with knowledge and skills in the use of … Read more

Title: EMPLOYEE SATISFACTION ACTS AS A MEDIATOR BETWEEN TOXIC LEADERSHIP AND THE WORK ENVIRONMENT’S EFFECTS ON EMPLOYEE PERFORMANCE Author:Sumiati Abstract:Job satisfaction is a critical factor in enhancing employee performance. This study examines the impact of toxic leadership and work environments on employee satisfaction and explores whether employee satisfaction serves as an effective mediator in this … Read more

Title: DRIVING SMART TOURISM GROWTH IN ZHUHAI, CHINA, THROUGH STRATEGIC PLANNING Authors:Liu Zi Tao, Hera Oktadiana, Myrza Rahmanita and Elda Nurmalinda Abstract:Zhuhai, China, has emerged as a leading model for smart tourism development by integrating advanced technologies to enhance the visitor experience and streamline tourism management. This study explores strategic planning approaches that have driven … Read more

Title: PRODUCT QUALITY, JUST IN TIME, AND COST EFFICIENCY: THE ROLE OF MANAGEMENT INFORMATION SYSTEMS Authors:Feliks A.B.K. Panjaitan and Sumiati Abstract:The management information system is one of the aspects that determine cost efficiency, so the organization needs to have one in place, and this is crucial because businesses frequently overlook the importance of punctuality while … Read more

Title: ASSESSMENT OF THE READINESS IN UTILIZING OPEN EDUCATIONAL RESOURCE-BASED LESSONS IN TEACHING ARALING PANLIPUNAN AMONG CLUSTER 3 TEACHERS IN DARAGA SOUTH DISTRICT Author:RICHEL M. NIDEA Abstract:In the Philippines, AralingPanlipunan (Social Studies) is an essential subject that contextualizes assessments to help students apply their learning to real-world situations, deepen their understanding of diverse cultures and … Read more

Title: INFLUENCE OF STUDY SKILLS AND TEST ANXIETY ON ACADEMIC PERFORMANCE OF SENIOR HIGH SCHOOL STUDENTS IN THE TAMALE METROPOLIS Authors:Abramani Alhassan, Edward Abasimi and Simon Alhassan Iddrisu Abstract:This study was conducted to examine the influence of study skills and test anxiety on the academic performance of Senior High School (SHS) students in the Tamale … Read more

Title: ROAD TRANSPORT SERVICE ENTERPRISES IN THE NEW CONTEXT IN VIETNAM Authors:Nguyen Viet Thang and Ly Huy Tuan Abstract:The objectives and roles of road transport services are introduced after stating the need for research. Next, the article reviews the types and scales of road transport service enterprises in Vietnam, introduces the work that countries have … Read more

Title: THE IMPACT OF FINANCIAL LITERACY, DEMOGRAPHIC, AND SOCIAL TOWARDS INCLUSIVE DIGITAL FINANCE IN MALANG CITY, INDONESIA Authors:Anggita Nur Faizah and Justita Dura Abstract:Accounting students in Malang City, Indonesia are the target population for this study, which seeks to understand how financial literacy, demographics, and social influences shape their use of digital financial services. Students … Read more

Title: THE DEVELOPMENT OF GLOBAL BUSINESS AND RESEARCH MODELS: THE EVOLUTION OF GLOBAL BUSINESS AND RESEARCH FRAMEWORKS REPRESENTS Authors:Augustinus Rujito, Andre Agashi and Wilhelmus Hary Susilo* Abstract:The contemporary business ecosystem, shaped by globalization, is marked by a dynamic and often unpredictable market landscape, which underscores the growing importance of the BANI phenomenon for entrepreneurs operating … Read more

Title: THE ROLE OF AFFECTIVE COMMITMENT IN MEDIATING THE INFLUENCE OF ORGANISATIONAL CULTURE AND WORK ETHICS ON PERSONNEL PERFORMANCE IN SKADRON-13/AMUR BALOTTAMA YUDHA, BERAU DISTRICT, EAST KALIMANTAN IN INDONESIA Authors:Taufik Septa Abadi, Sugeng Bowo Handayani, Siti Hidayah and Cicik Harini Abstract:This research is about the performance of Squadron-13/Serbu Puspenerbad East Kalimantan personnel. It aims to … Read more