CUSTOMER VALUE AS A DETERMINING FACTOR FOR VISITOR LOYALTY AT JAKABARING SPORT CITY PALEMBANG
Title: CUSTOMER VALUE AS A DETERMINING FACTOR FOR VISITOR LOYALTY AT JAKABARING SPORT CITY PALEMBANG Authors:Esxi Martia Gusma, Rahmat Ingkadijaya, Nurbaeti and Myrza Rahmanita Abstract:This study investigates the role of Customer Value in shaping visitor loyalty at Jakabaring Sport City (JSC) in Palembang. Utilizing a qualitative approach, the research involved in-depth interviews and focus group … Read more