EFFECT OF DIGITAL TRANSFORMATION ON PHARMACEUTICAL BUSINESS AND ITS IMPACT ON MARKETING PRACTICES REVIEW
Title: EFFECT OF DIGITAL TRANSFORMATION ON PHARMACEUTICAL BUSINESS AND ITS IMPACT ON MARKETING PRACTICES REVIEW Authors:Tarek El.shabrawy and Amr Sukkar PhD, MPhil,MBA Abstract:Digital transformation refers to the use of technology to develop novel business models, methods, software, and systems that enhance profitability, competitive edge, and efficiency. Digital transformation encompasses the incorporation of digital technologies across all … Read more