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Title: THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM ON PURCHASING INTEREST IN SWEETS ATELIER Authors:Dian Octarina, Vienna Artina Sembiring, Anis Darsiah and Salma Rodhiya Abstract:Social media such as Instagram can influence consumer buying interest, including the Custom Cakes and Cookies business carried out online by Sweets Atelier. This research aims to assess how much influence Instagram … Read more

Title: THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AT EMERALD TREE RESTO & COFFEE BAR BINTARO SOUTH TANGERANG Authors:Christin Setiawan* and Devita Gantina Abstract:This study aims to analyze the impact of service quality on customer satisfaction at Emerald Tree Resto & Coffee Bar in Bintaro, South Tangerang. The research employed a quantitative descriptive method … Read more

Title: FACTORS AFFECTING HOUSEHOLD INCOMES IN THE CENTRAL HIGHLANDS, VIETNAM: EVIDENCE FROM QUANTILE REGRESSION Authors:Tran Minh Son, Nguyen Hong Ha and Nguyen Thi Ngoc Dieu Abstract:The paper studies the factors affecting the income of rural households in Vietnam in the Central Highlands, Vietnam. The study used both OLS regression methods and analytic percentile regression on … Read more

Title: THE POSITIVE ORGANIZATIONAL CULTURE AND EMPLOYEE PERFORMANCE AS INTERNAL INFLUENCES IN PRIVATE ENTERPRISES IN JAKARTA: PERSPECTIVES FROM STAKEHOLDER THEORY Authors:Alansyah Nazaruddin, Fadillah Dwi Wicaksana, Wilhelmus Hary Susilo* and Rahayu Endang Abstract:The recent challenges faced by private firms in Jakarta highlight a significant disconnect between their stated visions and missions and the actual experiences of … Read more

Title: THE IMPACT OF DEVELOPMENT ON THE SUSTAINABILITY OF MANGROVE FORESTS IN THE REMPANG ECO-CITY DEVELOPMENT PLAN Authors:Hanny and Myrza Rahmanita Abstract:Mangroves are a vital coastal ecosystem with essential functions such as absorbing carbon dioxide (CO2) and producing oxygen (O2). They also serve as habitats for various marine species, providing shelter and food sources for … Read more

Title: SUSTAINABLE TOURISM MITIGATION STRATEGY ON PLASTIC WASTE PROBLEMS IN MANGROVE FORESTS Authors:Octaviani Gita Putri, Myrza Rahmanita and Arief Faizal Rachman Abstract:Mangrove forests play an important role in maintaining biodiversity and global climate balance, as well as providing various ecological and economic benefits. However, plastic pollution, especially microplastics, is increasingly threatening this ecosystem. The main … Read more

Title: THE IMPACT OF AI ADOPTION ON CONSUMER PURCHASE INTENTION AND MARKETING EFFECTIVENESS IN VIETNAM’S ONLINE RETAIL INDUSTRY Author:Canh Duong NGUYEN Abstract:This study investigates the factors influencing consumer purchase intentions in AI-driven online retail environments, integrating elements from technology acceptance models, trust theories, and cultural dimensions. A mixed-method approach was employed, combining structural equation modeling … Read more

Title: THE EFFECT OF PERCEIVED ECONOMIC RETURNS AND DIGITALIZATION ON HIGHER EDUCATION ENROLMENT DECISIONS IN VIETNAM Author:Thi Hong Anh, DO Abstract:This study investigates the impact of digital factors on higher education enrollment decisions in the context of rapid technological advancement. Utilizing a mixed-methods approach, we employed structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis … Read more

Title: ANALYSIS OF FACTORS INFLUENCING TOURISTS’ REPURCHASE INTENTION TO PURCHASE TOUR PACKAGES FROM CONVENTIONAL TOUR AND TRAVEL AGENCIES Authors:Hanny and Rahmat Ingkadijaya Abstract:Travel agencies, commonly known as travel agents, have been proliferating and facing intense competition. In this modern era, advancements in digitalisation have led to the emergence of online travel agencies, making it easier … Read more

Title: INTEGRATING ROAD TRAFFIC SAFETY POLICY IN VIETNAM Authors:Thi Hong Le Hoang and Huy Tuan Ly Abstract:Transportation policy in general and road traffic safety policy in particular play an important role in the national economy and have been studied for a long time by many countries around the world, but have only recently been studied … Read more