THE INFLUENCE OF COUNTRY OF ORIGIN AND BRAND EMOTION ON CONSUMER LOYALTY THROUGH PURCHASE DECISIONS(Case Study of Samarinda Consumers on the Israeli-Palestinian Conflict McDonald’s Business)

Title: THE INFLUENCE OF COUNTRY OF ORIGIN AND BRAND EMOTION ON CONSUMER LOYALTY THROUGH PURCHASE DECISIONS (Case Study of Samarinda Consumers on the Israeli-Palestinian Conflict McDonald’s Business) Authors:Novel Reonald, Dian Irma Aprianti, Dahlia Natalia and Muhammad Samsul Hidayat Abstract:This research employs a quantitative method, utilizing the variables of Country of Origin, Brand Emotion, Consumer Loyalty, … Read more

THEORETICAL FRAMEWORK OF CAPITAL STRUCTURE THRESHOLD AND THE IMPACT MODEL OF CAPITAL STRUCTURE THRESHOLD ON THE FIRM VALUE OF LISTED COMPANIES IN VIETNAM

Title: THEORETICAL FRAMEWORK OF CAPITAL STRUCTURE THRESHOLD AND THE IMPACT MODEL OF CAPITAL STRUCTURE THRESHOLD ON THE FIRM VALUE OF LISTED COMPANIES IN VIETNAM Author:Thi Thu Hang Nguyen Abstract:This study focuses on establishing the theoretical foundation for the concept of capital structure thresholds. By synthesizing key financial theories and prior empirical studies, the paper explains … Read more

CHALLENGES IN DEPLOYING LSTMS AND BLACK-BOX MODELS FOR DIVERSIFICATION – A THEORETICAL APPROACH

Title: CHALLENGES IN DEPLOYING LSTMS AND BLACK-BOX MODELS FOR DIVERSIFICATION – A THEORETICAL APPROACH Author:Chibli Mayada Abstract:This paper offers a theoretical exploration of the deployment challenges associated with Long Short-Term Memory (LSTM) networks and other black-box models in diversification tasks, particularly within high-stakes domains such as finance. While LSTMs demonstrate robust predictive capabilities for time-series … Read more

STOCK PRICE PREDICTION: A COMPARATIVE STUDY USING LINEAR REGRESSION, RANDOM FOREST, AND LSTM MODELS

Title: STOCK PRICE PREDICTION: A COMPARATIVE STUDY USING LINEAR REGRESSION, RANDOM FOREST, AND LSTM MODELS Authors:Chibli Mayada, Ion Smeureanu and Mahmoud Haydar Abstract:This study proposes a comparative comparison of three distinct prediction models—Linear Regression, Random Forest, and Long Short-Term Memory (LSTM)—for projecting stock prices of 29 firms, including the S&P 500 index, from January 1, … Read more

ANALYSIS OF REDDOORZ SYARIAH DEVELOPMENT IN JAKARTA

Title: ANALYSIS OF REDDOORZ SYARIAH DEVELOPMENT IN JAKARTA Authors:Savitri Hendradewi*,Filma Festivalia, Irfal, Gratia WirataLaksmi and Ariawan Aryapranata Abstract:Reddoorz Syariah is an innovation in the hotel industry that integrates Sharia principles in its services and facilities, thus providing a solution for Muslim tourists who are looking for halal hotels. As an economic and tourism centre, Jakarta … Read more

THE INFLUENCE OF DIGITAL MARKETING ON VISITING DECISIONS AND VISITOR SATISFACTION AS A MEDIATING VARIABLE AT TAMAN MINI INDONESIA INDAH, JAKARTA, INDONESIA

Title: THE INFLUENCE OF DIGITAL MARKETING ON VISITING DECISIONS AND VISITOR SATISFACTION AS A MEDIATING VARIABLE AT TAMAN MINI INDONESIA INDAH, JAKARTA, INDONESIA Authors:Florensia Herienda*, Robiatul Adawiyah, Haryo Wicaksono, Pricilia Johani Sakti and Ervina Taviprawati Abstract:Digital marketing has become essential in the tourism industry, including attracting visitors to tourist destinations such as Taman Mini Indonesia … Read more