|Title: UNDERSTANDING CONSUMER BEHAVIOR ON ONLINE FOOD DELIVERY PLATFORMS
Dinda Lutfiani Fauzi and Yuniningsih
Technological advancements are rapidly increasing, which leads students to think critically and be responsive to technology. Online food ordering is becoming increasingly popular, especially among students. Due to social changes, convenience through online food ordering has become a part of consumption patterns. This study specifies the impact of financial attitudes, locus of control, and lifestyle on consumptive behavior. The research included 100 respondents who were UPN Veterans East Java students that used an online food delivery application, selected through simple random and purposive sampling methods. The analysis approach in this research was Partial Least Square, and primary data were collected through questionnaires using the Likert Scale to measure variables. The results deduced that financial attitudes, locus of control, and lifestyle positively and significantly impact consumptive behavior.
|Keywords: Online Food Delivery, Financial Attitude, Locus of Control, Life Style, Consumptive Behavior.