Title: TRADITIONAL CULINARY TOURISM IN THE MODERN ERA: THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY OF GENERATION Z AT KEDAI TJIKINI M BLOC SPACE, JAKARTA
Authors:
Deivy Z. Nasution, Rianto, Pusparani, Habel A. Koinmanas and Yunita Hammi
Abstract:
The study aims to determine the quality of service to generation Z customer loyalty at Kedai Tjikini M Bloc Space. Service quality is one of factors in influencing customer loyalty. This research uses descriptive quantitative methods, with a population studied of 1,935 customers with a sample size based on the Slovin formula, namely 100 respondents. This study uses the analysis of Validity Test, Reliability Test, Descriptive Statistics, Correlation Coefficient, Determination Coefficient, Simple Linear Regression, using SPSS software version 30. The results of this study indicate that the service quality variable is in the very good category with a value of 4.37 and the service loyalty variable with a value of 4.40 is in the very good category. Based on the results of the determination test, service quality has an influence of 88.6% on customer loyalty, while 11.4% is influenced by other factors. Thus it can be concluded that service quality has a significant effect on generation Z customer loyalty at Kedai Tjikini.
Keywords: Service Quality, Customer Loyalty, Generation Z, Coffee Shop.
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