Title: THE REVITALIZATION OF TRADITIONAL AGRICULTURAL CULTURE OF RURAL HOMESTAY TOURISM IN CHINA
Authors:
Quan Na, Rahmat Ingkadijaya, Hera Oktadiana and Willy Arafah
Abstract:
Rural home stay tourism is indispensable part of rural tourism in China, which provide not only bed and breakfast, but also transportation, activities. During the integration of cultural heritage and tourism, the practitioners of rural home stays follow suit, which made the problems of similar activities and urbanization appear. With the qualitative research of literature review, some successful case studies of rural home stay tourism in different countries and areas were analyzed. Traditional agricultural culture was explored in the sustainable development in rural home stay tourism. As an agricultural country, traditional agricultural culture is part of China’s civilization. Traditional agricultural culture refers to the seasonal nature that the farmers follow to complete agricultural activities, which show the attitude and value of Chinese to nature and life. Owing to its own uniqueness, 24 solar terms, the representative of agricultural custom culture, were officially included in the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO in 2016. Developing the authenticity of traditional agricultural culture with the help of information and communication technology (ICT), rural home stay tourism can also boost the revitalization of traditional agricultural culture and rural economy.
Keywords: Rural home stay tourism; traditional agricultural culture; authenticity ; revitalization.
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