|Title: THE INIMITABLE BUNDLE CAPABILITIES FOR CUSTOMER RESPONSE: INSIGHT IN HI-TECH PRODUCTS THAT IT|
CONDUCTS TO MULTIVARIATE DATA ANALYSIS IN THE STRUCTURAL EQUATION MODELLING WITHIN THE MARKETING RESEARCH MODEL
Sjukun, StivenWidjaja, and WilhelmusHary Susilo
The customer response would conduct to the market position with competitive advantage in entire corporate that it could be the right tract for the firms for should not to misguide within the heterogeneous industrial competitiveness and the customer brand engagement determined and driven by the consumer involvement and trust as moderator latent variable in marketing research model. Moreover, the study was investigation of fulfillment for the research gap with the more resonance of the brand with halo effect resonance. Furthermore, the marketing research methods conducted with quantitative methods and design with pre-experimental also used the confirmed strategy in structural equation modeling base on the multivariate data analysis to be more efficient analysis within two stage data processing. The corporate should building best interaction within the compatible smart- phone user within digitalize platform in multi-tasking ability.
|Keywords: The consumer response, multivariate data analysis and SEM.|