|Title: THE INFLUENCE OF SOCIODEMOGRAPHICS TOWARD SAVING BEHAVIOR THROUGH LITERACY AND RISK AVERSION IN JABODETABEK|
Ribka Mariana Pasaribu, Natalia Ayu Madeta, Muhammad Rizal Farsa and Farah Margaretha
The income received is meaningless without good financial management. The problem that occurs between the amount of income and the level of financial education is a person’s consideration in saving. Poor financial management will result in financial difficulties in the future. Based on this review, this study was conducted to determine whether sociodemographics (age, gender, income, education level) through financial literacy level and financial risk prevention have a significant effect on saving behavior. The independent variable in this study is social demographics (age, gender, income, education level), while the dependent variable is saving behavior. This study was obtained by collecting data on 60 respondents who already have income in Jabodetabek within one month (November 2021) and using logistic regression and mediation-moderation analysis for the test. The findings of this study indicate that financial literacy had significant on saving behavior. Likewise, sociodemographics (age, gender, income, education level) through financial risk prevention have a significant effect on saving behavior. The implications of this research can be used to encourage the government and financial institutions to make programs in order to increase national financial literacy in order to improve people’s saving behavior.
|Keywords: Sociodemographic, Financial Literacy, Saving Behavior, Risk Aversion.|