Title: THE INFLUENCE OF SERVICE QUALITY, PRICE AND PROMOTION ON GRAB CUSTOMER LOYALTY IN WEST MEDAN DISTRICT
Authors:
Angeline, Jessica, Holfian Daulat Tambun Saribu and Rapat Piter Sony Hutauruk
Abstract:
This study examines the influence of service quality, price, and promotion on Grab customer loyalty in West Medan District. Using a descriptive quantitative method with data from 95 customers and analysis using IBM SPSS Statistics version 26, it was found that the quality of service and promotion had a positive impact, while the price had a negative impact on customer loyalty. Overall, these three variables have a positive impact on Grab customer loyalty.
Keywords: Service Quality, Price, Promotion, Customer Loyalty.
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