Title: THE IMPACT OF CULTURAL IMAGE ON MEMORABLE TOURISM EXPERIENCE AND TOURIST SATISFACTION: A STUDY IN BERAU REGENCY
Authors:
RadityoSuksmaneng Daru, Syarifah Hudayah, Irsan Trichayadinata and Sugeng Hariyadi
Abstract:
This study aims to analyze the influence of Cultural Image on Memorable Tourism Experience and Tourist Satisfaction in Berau Regency. The research methodology involved a quantitative approach using Structural Equation Modeling (SEM) to analyze data collected from 135 tourists who visited the Labuan Cermin in 2022 and 2023. The study focused on 15 indicators related to Cultural Image, Memorable Tourism Experience, and Tourist Satisfaction. The findings revealed a significant positive impact of Cultural Image on Memorable Tourism Experience. However, the analysis did not find a significant relationship between Cultural Image and Tourist Satisfaction. These results suggest that while Cultural Image contributes to creating memorable tourism experiences, it may not directly influence overall tourist satisfaction. The study underscores the complexity of factors influencing tourist perceptions and experiences, highlighting the need for further research to explore additional variables that contribute to tourist satisfaction in destination management strategies.
Keywords: Cultural Image, Memorable Tourism Experience, Tourist Satisfaction.
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