Title: THE FACTORS INFLUENCING THE INTENTION TO TRAVEL FOR FOOD TOURISM IN HAI PHONG OF STUDENTS AT THE UNIVERSITIES IN HANOI, VIETNAM
Authors:
Associate Professor. PhD. Hoang Thanh Tung, Nguyen Thu Thao, Nguyen Duc Thang, Nguyen Thi Mai Anh and Le Hoang Anh
Abstract:
This study aims to investigate the factors influencing the intention of students from Hanoi universities to travel for food tourism in Hai Phong. A survey was conducted using SMARTPLS software to analyze data collected from 252 university students in Hanoi. The results showed that two out of the three factors considered had significant impacts, while one factor was not statistically significant enough to conclude. Specifically, the factor “Perceived Behavioral Control ” (PBC) had the strongest influence on student’s intention to travel for food tourism in Hai Phong with an impact level of 0.720. This was followed by the factor “Subjective Norms” (CCQ) with an impact level of 0.213. The factor “Students’ Attitude towards Food Tourism in Hai Phong” was not statistically significant enough to conclude the impact relationship. Based on the analysis results, the research team discussed some recommendations to attract students to travel for food tourism in Hai Phong, thereby promoting tourism and the culinary culture of Hai Phong City.
Keywords: Students, travel intention, influencing factors, food tourism.
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