Title: THE EXAMINATION OF BUSINESS ANALYTICS IN THE CONTEXT OF DECISION-MAKING PROCESSES

Authors: Ucok Syahrudin, Bobby Jabar and Wilhelmus Hary Susilo*

Abstract: The examination of business analytics in relation to decision-making processes, as well as the investigation of business analytics, involves a systematic application of data analysis and statistical methodologies to guide business decision-making processes. The relationship between big data and organizational performance is particularly noteworthy, as it enhances operational flexibility, allowing companies to integrate analytical insights into their business development frameworks. Ultimately, decision-making factors that have been empirically validated within the broader context of socio-demographic parameters strengthen predictive capabilities. The investigation of business analytics in relation to decision-making processes, along with the examination of business analytics, requires a structured application of data analysis and statistical techniques to inform business decision-making processes. The connection between big data and organizational performance is especially crucial, as it improves operational adaptability, enabling organizations to embed analytical insights within their business development frameworks. In summary, decision-making factors that have been empirically substantiated within the larger context of socio-demographic parameters enhance predictive capabilities. This research aims to explore the definitive impacts of decision-making processes, concentrating on the final outcomes that arise from such considerations. Furthermore, it aspires to identify potential themes that could support future research endeavours.

Keywords: Business analytics; decision making; ultimate results.

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