Title: THE EXAMINATION OF BUSINESS ANALYTICS IN THE CONTEXT OF DECISION-MAKING PROCESSES: A COMPREHENSIVE REVIEW AIMED AT IDENTIFYING POTENTIAL RESEARCH OPPORTUNITIES GROUNDED IN QUALITATIVE METHODOLOGIES
Authors:
Wilhelmus Hary Susilo*, Reska Apriliyan, Nana Tresnawati, Rahayu Endang and Shafenty
Abstract:
The examination of business analytics in the context of decision-making processes constitutes a comprehensive analysis aimed at identifying potential research directions based on qualitative methodologies. Business analytics entails the methodical utilization of data analysis and statistical techniques to support decision-making in organizations. This field encompasses diverse methodologies and tools that aid businesses in interpreting complex data sets, identifying patterns, and extracting actionable insights. Through the application of business analytics, organizations can enhance their operational efficiency, optimize resource allocation, and advance strategic growth. This area of research is crucial for transforming raw data into valuable information that facilitates informed decision-making and enhances competitiveness in the market. The processes that underlie decision-making are pivotal in understanding how decisions are made. These processes involve a variety of activities and considerations that influence the ultimate outcomes of decision-making. This study aims to clarify the definitive outcomes resulting from the decision-making process, with a specific focus on the results of these deliberations. Additionally, the research seeks to reveal potential themes that could guide future research endeavors. Business analytics embodies a systematic approach to analyzing an organization’s data, improving decision-making processes, and enhancing overall performance. This discipline employs an array of methodologies and tools that enable businesses to analyze historical data, uncover trends, and predict future outcomes. By employing techniques like statistical analysis, data mining, and predictive modeling, organizations can derive valuable insights that inform strategic planning and enhance operational efficiency. Thus, business analytics is indispensable for fostering data-driven decision-making within organizations. The decision-making process related to business improvement involves assessing and selecting alternatives that aim to enhance both the efficiency and effectiveness of an organization. The advancement of strategic initiatives, the development of robust business models, and the promotion of sustainable practices are critical elements that collectively impact a company’s performance and resilience in today’s competitive environment.
Keywords: Business analytics, decision-making processes, strategic development, research idea.
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