|Title: PENTAHELIX MODEL FOR THE DEVELOPMENT OF ECOTOURISM KARANG GINGER BEACH PUNJULHARJO VILLAGE, REMBANG REGENCY|
Noor Suroija, Muhammad Asrori, Bayu Setyo Nugroho and Endang Sulistiyani
The village autonomy program is needed to spur an increase in the income of the community, village and government. Law No. 6 of 2014 concerning empowering village communities. The potential of tourist villages in Rembang Regency underlies one of the government policies that focus on tourism development. Punjulharjo Village is one of the villages that have the Karang Jahe Beach (KJB) tourism object. In the course of developing KJB, there are still work programs that have not been optimal. One reason is the absence of integration and synergy between the various elements involved in the development of Karang Jahe Beach tourism. The purpose of this research is to create a Pentahelix synergy model that can effectively develop KJB ecotourism, Punjulharjo, Rembang Regency. The research method used descriptive by means of interviews, observations, surveys using in-depth interviews and Focus Group Discussion (FGD). Pentahelix consists of the Government, namely the Office of Tourism Culture, Environment, Empowerment of Village Communities, Industry, Trade, Cooperatives and MSMEs. Academics namely Semarang State Polytechnic and STIE Human Potential Development Foundation (YPPI). Businesses are Tour and travel bureaus (Tiara), Homestays, SMEs. The community is the Rembang Mbak Mas Association (IMMR). The media is Mataair radio. The Pentahelix components synergize and integrate in area development, improving infrastructure facilities, creating tour package programs and optimizing Karang Jahe Beach (KJB) ecotourism promotion activities.
|Keywords: Pentahelix, Ecotourism, Focus Group Discussion, Community.|