Title: NETNOGRAPHY STUDY: FILM-INDUCED TOURISM BOOM: FILM TOURIST EXPERIENCE IN PRAYER HOUSE, RHEMA HILLS, JOGJAKARTA
Authors:
Gratia Wirata Laksmi*, Rahmat Ingkadijaya, Hera Oktadiana and Willy Arafah
Abstract:
Prayer House in Rhema Hill (Chicken Church) is an actual shooting location of a famous Indonesian movie called “Ada Apa Dengan Cinta? 2”. It used to be an abandoned church, but it was revitalized after it gained popularity and became a tourist attraction after the movie. Despite its imperfect building condition, it gained attention and visitation from tourists worldwide. The research question is “How is the film tourist experience in Prayer House, Rhema Hill in Yogyakarta?”. This study aims to understand the phenomenon of film tourism and its tourist experience in the context of the Prayer House in Rhema Hills, which can have valuable implications for the tourist attractions and stakeholders related. The researchers analyzed active travelers’ online reviews from one of the most extensive travel reviews called “Trip advisor”. The Researchers found four dimensions of the film tourist experience in Prayer House in Rhema Hill as ethnography research results, namely: escape dimension as film tourist experience (efforts made for new experiences after pandemic covid-19), peace of mind dimension as film tourist experience (experiences that contribute to a positive and negative experience), involvement dimension as film tourist experience (visiting “ada apa dengan cinta? 2” shooting location to gain new experience), interactivity of mind dimension as film tourist experience (the value of tickets, local people interaction, service quality, and facilities condition are tourists’ concern), and learning dimension as film tourist experience (learning experience to gain new knowledge).
Keywords: Movie induced tourism; film tourist; movie tourism; netnography study.
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