|Title: INCREASING TO THE ONLINE- PURCHASE INTENTION IN THE GLOBAL PANDEMIC: A STRUCTURAL EQUATION MODELLING CONDUCT TO ONE-STEP APPROACH|
Fenny, Andriasan Sudarso and Wilhelmus H Susilo
Purpose – The purpose of this study has inquiry the marketing research models that built for an attempt to the market positions and purchases intentions of the doctoral program within the higher education’s that have leads from the perfect consumer informational, best organizational, also the trust and the social status value.
Design/methodology/approach – The hybrid model for increasing of purchase intensions of consumers that were conducted to inquiry with the structural equation modeling and confirmatory strategic research design. The survey was conducted among postgraduates’ students enrolled thesis course on private higher education in Jakarta.
Findings–The result would be demonstrating that the research will pursue the full hybrid models with the fitted models pertains: p value, the Root Mean Square Error Approximation value and Chisquare/degree of freedom value<5. The hypotheses results where be confirmed on t value.
|Keywords: The market position, purchases intention, social value and trust.|