Title: HOW GREEN HRM AND EMPLOYEE GREEN BEHAVIOR DRIVE SUSTAINABILITY: A GENDER-BASED ANALYSIS
Authors:
Winda Eka Saputri and Lenny Christina Nawangsari
Abstract:
Organizational sustainability has become a top priority in modern business strategies, driven by increasing pressure from stakeholders to adopt environmentally friendly practices. Amidst this urgency, Green Human Resource Management (GHRM) has emerged as a crucial tool in supporting Corporate Sustainability by encouraging Employee Green Behavior (EGB). This study aims to analyze the influence of GHRM on Corporate Sustainability with the mediating role of EGB, considering gender differences between male and female employees. This research is quantitative in nature, employing SEM PLS statistical analysis to test the relationships between variables with a sample of 130 individuals. The results indicate that GHRM significantly influences Corporate Sustainability, mediated by EGB, for both male and female employees. The novelty of this study lies in its gender-based approach to examining the impact of GHRM on corporate sustainability, a perspective that has been rarely discussed in previous literature. These findings highlight the importance of considering gender differences in the development of green human resource management policies and practices, to maximize the potential of all employees in achieving the organization’s long-term sustainability goals.
Keywords: Green Human Resource Management, Corporate Sustainability, Employee Green Behavior, Gender Differences.
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