Title: GREEN FAIRWAYS, GOLDEN OPPORTUNITIES ANALYZING THE GLOBAL GROWTH OF GOLF TOURISM IN BATAM, RIAU ISLAND
Authors:
Enly Yunaeni, Willy Arafah, Rahmat Ingkadijaya and Hera Oktadiana
Abstract:
Golf tourism has emerged as a vibrant and lucrative segment within the global tourism industry, offering destinations a unique avenue for economic diversification and brand differentiation. This paper investigates the growth of golf tourism in Batam, Riau Islands, Indonesia, a region that has garnered increasing attention for its strategic location near Singapore, coupled with its burgeoning reputation as a golfing hub. The study explores the development of high-quality golf courses, infrastructure enhancements, and marketing strategies that have positioned Batam as an attractive destination for both domestic and international golf enthusiasts. Through a comprehensive analysis of market trends, economic impacts, and the region’s competitive advantages such as its strategic location and high-quality golf courses, this research identifies the key drivers of Batam’s success in the golf tourism sector. Additionally, the paper discusses Batam’s challenges and opportunities as it seeks to solidify its status as a premier golf tourism destination in Southeast Asia.
Keywords: Golf tourism, destination branding, economic impact, tourism development, strategic location.
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