Title: GLOBAL BUSINESS TRANSFORMATION IN THE POST-PANDEMIC ERA: ECONOMIC AND STRUCTURAL IMPLICATIONS OF COVID-19
Author:
Adina Ioana SAPLONTAI BOTIȘ 1
Abstract:
The COVID-19 pandemic generated unprecedented disruptions across the global economy, fundamentally transforming business operations, international trade, and investment patterns. This study examines the macroeconomic and sectoral impact of the pandemic on global business dynamics, with particular emphasis on structural economic transformations and organizational adaptation strategies. The research employs a mixed analytical approach based on secondary data collected from international institutions, including the World Bank, International Monetary Fund (IMF), and United Nations Conference on Trade and Development (UNCTAD), complemented by an extensive review of academic literature. The findings reveal that the pandemic produced asymmetric economic effects across regions and industries, with contact-intensive sectors such as tourism, hospitality, and transportation experiencing severe contraction, while technology, pharmaceuticals, and digital services demonstrated significant resilience and expansion. The study also highlights major disruptions in global supply chains, declining foreign direct investment flows, and the accelerated adoption of digital technologies as key drivers of structural economic change. The results emphasize the growing importance of supply chain diversification, digital transformation, and innovation-oriented business models in strengthening organizational resilience. Overall, the research contributes to understanding the long-term implications of the pandemic on global economic competitiveness and business sustainability.
Keywords: COVID-19 pandemic; global business transformation; digitalization; supply chain restructuring; economic resilience.
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