Title: FACTORS INFLUENCING THE INTENTION TO PURCHASE ENVIRONMENTALLY FRIENDLY PRODUCTS MADE FROM COFFEE GROUNDS AMONG YOUNG PEOPLE IN VIETNAM
Authors:
Ph.D. Nguyen Thi Van Anh and Phan Ha Thy
Abstract:
To study the factors influencing the intention to purchase environmentally friendly products made from coffee grounds among young people in Vietnam, the research team utilized a combination of qualitative and quantitative methods. This study is based on data analysis from a survey of 378 young individuals in Vietnam, of which 302 expressed an intention to purchase environmentally friendly products made from coffee grounds. The survey data were analyzed to identify influencing factors. The research team used SMARTPLS software to process the collected data. The results, with a 95% confidence level, show that the variable “Environmental Concern” (CE) influences the variable “Attitude toward Environmentally Friendly Products Made from Coffee Grounds” (AT) with an effect size of 0.727. The variables “Attitude toward Environmentally Friendly Products Made from Coffee Grounds” (AT), “Subjective Norm” (SS), “Perceived Behavioral Control” (PBC), and “Environmental Concern” (CE) affect the variable “Intention to Purchase Environmentally Friendly Products Made from Coffee Grounds among young people in Vietnam” with effect sizes of 0.177, 0.363, 0.159, and 0.231, respectively. With the findings, the research team provides discussions aimed at raising young people’s awareness and consciousness of consuming environmentally friendly products in general and products made from coffee grounds specifically.
Keywords: Influencing factors, purchase intention, coffee grounds products, environmentally friendly, youngsters, Vietnam.
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