Title: FACTORS INFLUENCING THE GREEN APPAREL MANUFACTURING IMPLEMENTATION AMONG FASHION ENTERPRISES IN VIETNAM
Authors:
Quan Nguyen Van and Anh Vu Nhat
Abstract:
The trend of focusing on sustainable development in business and industry requires various companies in the apparel sector to gradually integrate and implement greener and more environmentally friendly manufacturing activities. It is important to consider what drives and hinders for green apparel manufacturing (GAM) implementation of firms, especially in the context of developing countries. This study was conducted using a quantitative method aimed at studying the factors influencing green apparel manufacturing implementation of fashion enterprises in Vietnam. Through a survey of 289 leaders at top management level representing for fashion enterprises, the study found important evidences for the positive impact of environmental awareness, environmental orientation and corporate stakeholders’ engagement on GAM. However, a negative relationship between lack of R&D on technology and GAM is not proven. Since then, the research has provided a number of necessary management and policy implications such as setting common goals and targets for green production activities, training employees and building organizational culture and greener working environment, which is essential to promote environmental awareness and orientation of the whole companies. Enterprises also need to build close relationships with outside stakeholders and strictly comply with the enterprise’s green manufacturing goals. From a macro management perspective, the government needs to be the focal point to issue general regulations on green manufacturing standards, and disseminate more propaganda to spread and raise awareness for the entire community about green apparel products and production practices.
Keywords: Fashion enterprises, green apparel manufacturing, green apparel practices, and sustainable development.
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