|Title: FACTORS AFFECTING DECISION ON CHOOSING LOGISTICS SUPPLIER IN HANOI|
Nguyen Manh Hung and Nguyen Ngoc Son
The article analyzes the impact of factors affecting the decision to choose a logistics service provider: The case of a food and beverage business. The research method uses a questionnaire survey of businesses in the food and beverage industry, the survey results obtained 216 questionnaires, after eliminating invalid questionnaires due to many blank cells, the author chose to use 208 questionnaires. Quantitative research was carried out with SPSS 25 software. Research results show that brand trust, responsiveness, supplier image, technical facilities, pricing policy, debt policy has a positive relationship to the decision to choose a logistics service provider in Hanoi, in which responsiveness is the factor that has the greatest impact on the decision to choose a logistics service provider in Hanoi. Based on the research results, the author has proposed recommendations to help logistics service providers build appropriate business development strategies and meet the needs of enterprises supply, logistics services in Hanoi.
|Keywords: Decision, Choosing logistics supplier, Hanoi.|