|Title: DIGITAL INDUSTRY OPPORTUNITIES FOR INVESTMENT: AN EVOLVE TO THE BODY OF KNOWLEDGE WITHIN AGENCY THEORY AND PROSPECT THEORY AS THE CORNERSTONE|
Adinda Saraswati Suparman, Ety Dwi Wijayanti and Wilhelmus Hary Susilo
The development of digital business has now become a trend for promising business opportunities in the modern era. Various modern facilities with the level of convenience that have been offered by smartphones today and the increase in internet users and various conveniences that can be obtained by business people so that they have a reason for a digital business with very good opportunities for now. For the younger generation today, businesses such as digital to channel all ideas and creativity and can certainly become an investment opportunity that is very open to the Indonesian digital industry. Scientists conduct intensive studies to be able to continue to explore a theoretical foundation that can explain the phenomenon of digital business that is constantly changing. For this reason, a new premise continues to be developed based on the latest ontology in financial management science related to the role of investment in digital business opportunities.
|Keywords: Digital business development, investment, new premises.|