Volume 6 Issue 5

FACTORS AFFECTING FINTECH ADOPTION IN LISTED SECURITIES COMPANIES IN VIETNAM

Title: FACTORS AFFECTING FINTECH ADOPTION IN LISTED SECURITIES COMPANIES IN VIETNAM Authors:Ngo Van Dong, Vu Thi Ngoc Anh, Nguyen Van Cuong, Nguyen Minh Nhat and Tran Thi Anh Thu Abstract:Amid the rapid digital transformation of the financial sector, financial technology (FinTech) has increasingly played a pivotal role in enhancing operational efficiency, service quality, and customer … Read more

STRATEGIC LEADERSHIP AND INSTITUTIONAL PERFORMANCE IN MALAYSIAN HIGHER EDUCATION INSTITUTIONS: THE MEDIATING ROLE OF ORGANIZATIONAL AGILITY

Title: STRATEGIC LEADERSHIP AND INSTITUTIONAL PERFORMANCE IN MALAYSIAN HIGHER EDUCATION INSTITUTIONS: THE MEDIATING ROLE OF ORGANIZATIONAL AGILITY Authors:Anas Tajudin, Ahmad Fadzli Ahmad Tajuddin, Faiezi Zuber, Anson Leow Pei Iu and Ezany Nizariff Abstract:This study examines the relationship between strategic leadership and institutional performance in Malaysian higher education institutions, with organizational agility proposed as a mediating … Read more

FACTORS AFFECTING HOMESTAY BUSINESS PERFORMANCE AND ITS CONTRIBUTION TO HOUSEHOLD INCOME

Title: FACTORS AFFECTING HOMESTAY BUSINESS PERFORMANCE AND ITS CONTRIBUTION TO HOUSEHOLD INCOME Authors:Dieu Thai NGUYEN*, Minh Long DO Abstract:Homestays linked to community-based tourism are becoming an increasingly important livelihood option for ethnic minority households living in the buffer zones of nature conservation areas in northern mountainous Vietnam, including PhuTho Province. This study examines the factors … Read more

FACTORS INFLUENCING THE ADOPTION OF DIGITAL FINANCIAL SERVICES AND ITS SECURITY FEATURES IN PASACAO, CAMARINES SUR

Title: FACTORS INFLUENCING THE ADOPTION OF DIGITAL FINANCIAL SERVICES AND ITS SECURITY FEATURES IN PASACAO, CAMARINES SUR Author:Ma. Carmela M. Soliven-Offemaria Abstract:This study examined factors influencing the adoption and perceived security of digital financial services among micro businesses in Pasacao, Camarines Sur, and developed a strategic framework financial inclusion. A quantitative descriptive-correlational design was employed. … Read more

ARTIFICIAL INTELLIGENCE AND ECONOMIC GROWTH: DOES INSTITUTIONAL QUALITY MATTER? EVIDENCE FROM EUROPEAN ECONOMIES

Title: ARTIFICIAL INTELLIGENCE AND ECONOMIC GROWTH: DOES INSTITUTIONAL QUALITY MATTER? EVIDENCE FROM EUROPEAN ECONOMIES Author:Dimitra Mitsi Abstract:Artificial intelligence (AI) is increasingly transforming production, innovation, productivity, and organizational processes, yet its contribution to economic growth may depend critically on the institutional environment in which technological adoption takes place. This study examines the relationship between AI adoption, … Read more

DIGITIZATION OF ACCOUNTING INFORMATION SYSTEM AND FINANCIAL LITERACY AS A DETERMINANT OF MSME SUSTAINABILITY IN GORONTALO CITY

Title: VIETNAM STOCK MARKET CRASHES, 2010-2025: A QUALITATIVE STUDY USING HISTORICAL-INTERPRETIVE ANALYSIS, CASE STUDIES AND THEMATIC ANALYSIS Authors:Muliyani Mahmud and Nurharyati Panigoro Abstract:Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic activity, but their ability to sustain business operations is still influenced by their capacity to manage financial resources and … Read more

VIETNAM STOCK MARKET CRASHES, 2010-2025: A QUALITATIVE STUDY USING HISTORICAL-INTERPRETIVE ANALYSIS, CASE STUDIES AND THEMATIC ANALYSIS

Title: VIETNAM STOCK MARKET CRASHES, 2010-2025: A QUALITATIVE STUDY USING HISTORICAL-INTERPRETIVE ANALYSIS, CASE STUDIES AND THEMATIC ANALYSIS Authors:Dr. Dang Thi Lan Phuong, Dr. Nguyen Thanh Phuong, MA. Nguyen Viet Ha and Pham Thi Thanh Thu Abstract:This paper takes a close qualitative look at seven major stock price crashes in Vietnam between 2011 and 2023. We … Read more

ALAALI COST OF CAPITAL MODEL (ACCM): A MULTI-FACTOR APPROACH TO COST OF CAPITAL ESTIMATION

Title: COFFEE BRAND PREFERENCE AND CONSUMER BEHAVIOR: AN INTEGRATED AHP-TOPSIS MULTI-CRITERIA DECISION ANALYSIS Author:Hasan Mohamed Husain Alaali Abstract:Introduction: The cost of capital is fundamental to corporate valuation, capital budgeting, financing decisions, and investment appraisal. Conventional approaches such as the Capital Asset Pricing Model (CAPM) and Weighted Average Cost of Capital (WACC) provide established foundations for … Read more

COFFEE BRAND PREFERENCE AND CONSUMER BEHAVIOR: AN INTEGRATED AHP-TOPSIS MULTI-CRITERIA DECISION ANALYSIS

Title: COFFEE BRAND PREFERENCE AND CONSUMER BEHAVIOR: AN INTEGRATED AHP-TOPSIS MULTI-CRITERIA DECISION ANALYSIS Author:Asst. Prof. Dr. Mustafa Seçkin Şalvarlı Abstract:Coffee-brand choice requires simultaneous evaluation of sensory quality, price-value, trust, access, ethical sourcing, assortment, and service experience. This study develops an integrated Analytic Hierarchy Process (AHP)-Technique for Order Preference by Similarity to an Ideal Solution (TOPSIS) … Read more

THE IMPACT OF GAMIFICATION FEATURES IN DIGITAL PAYMENT APPLICATIONS AND ONLINE SHOPPING ON GREEN CONSUMER BEHAVIOR

Title: THE IMPACT OF GAMIFICATION FEATURES IN DIGITAL PAYMENT APPLICATIONS AND ONLINE SHOPPING ON GREEN CONSUMER BEHAVIOR Authors:Dinh The Hung, Le ThiMinh Thu and Tran Ngoc Linh Anh Abstract:This study analyzes the impact of Gamification Features integrated into digital payment applications and online shopping platforms on Green Consumer Behavior among consumers in Vietnam. The theoretical … Read more