THE ROLE OF DIGITAL MARKETING IN THE TOURISM INDUSTRY: INSIGHT TO THE PREMISE OF R-A THEORY
Title: THE ROLE OF DIGITAL MARKETING IN THE TOURISM INDUSTRY: INSIGHT TO THE PREMISE OF R-A THEORY Authors:Sujana and Wilhelmus Hary Susilo* Abstract:The premise of R-A theory would support the results of gap research based on gap theory and reveal the real problems of complex and sustainable tourism organization. The role of a digital marketing scientist … Read more