Title: ANALYSIS OF REDDOORZ SYARIAH DEVELOPMENT IN JAKARTA

Authors: Savitri Hendradewi*,Filma Festivalia, Irfal, Gratia WirataLaksmi and Ariawan Aryapranata

Abstract: Reddoorz Syariah is an innovation in the hotel industry that integrates Sharia principles in its services and facilities, thus providing a solution for Muslim tourists who are looking for halal hotels. As an economic and tourism centre, Jakarta has excellent potential for developing Sharia hotels, which align with the increasing demand for accommodation by Islamic teachings. This research aims to analyze the factors that encourage the development of Reddoorz Syariah in Jakarta, as well as the challenges and opportunities faced in implementing Sharia principles. The research results show that increasing Muslim tourists’ awareness of the importance of halal hotels and easy access via digital platforms are the main factors driving the development of Reddoorz Syariah. This hotel has succeeded in implementing sharia principles well, such as the exclusion of men’s and women’s facilities, the prohibition of alcohol, and the use of halal food. However, the biggest challenge faced is maintaining consistent implementation of Sharia principles in all hotel branches, considering the differences in religious backgrounds and diverse staff understanding. Marketing strategies that utilize digital technology, such as applications and websites, are very effective in expanding market reach, but educational efforts are still needed to increase public understanding of the sharia hotel concept. In conclusion, Reddoorz Syariah has excellent potential to develop in Jakarta, but it must focus on staff training, internal supervision, and market education to maintain consistent service quality.

Keywords: Reddoorz sharia, halal tourism, implementation of sharia.

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