Title: ANALYSIS OF FACTORS THAT INFLUENCE INVESTORS IN COFFEE BUSINESS IN SEMARANG
Authors:
Pandji Anoraga and Rudi Suryo Kristanto
Abstract:
The number of SMEs in Indonesia continues to increase each year, contributing positively to the national economy. According to data from the Ministry of Cooperatives and SMEs, these enterprises employ approximately 117 million workers, accounting for 97% of the national workforce, and contribute up to 60.5% of the national GDP. SMEs, particularly in the culinary sector, play a significant role in enhancing societal welfare, driving economic growth, and have the potential to reduce poverty. Culinary businesses, such as coffee shops, are especially popular due to their low startup costs and the opportunities they offer for young people to express their creativity. In Semarang, the coffee sector is growing rapidly, with 127 coffee shops recorded to date, making it a strategic and profitable business. This growth is fueled by the large student population and the broad market potential in Semarang city, creating substantial opportunities for local economic development.
Keywords: SMEs Coffe, Culinary Sector, Semarang City, GDP.
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