|Title: AN ANALYSIS ON FOREIGN TRAVEL SERVICE OF VIETNAMESE CUSTOMER’S REPURCHASE INTENTION|
Nguyen Phu Son, Phan Nguyen Pha Le, Tu Van Binh and Doan Hoai Nhan
Based on the quantitative approach of 200 respondents interviewed, the finding confirms that factors of personnel, tourism package service, emotional value, and social value significantly impact on customer satisfaction, which found in model 1, while trust and customer satisfaction have significant effect on customers’ repurchase intention in model 2. As a result, once a positive increase in labor’s professional is occurred, or in tourism package service, or in emotional value, or in social value, it causes an increase in satisfaction of customer toward foreign travel service. However, there is not enough evidence to confirm a significant impact of installation and price on customer’s satisfaction. This can be explained, the customers prefer to do all transaction on the internet. The price is not quite different with the same traveling programs in Vietnam, so the customers just care values of service, professional staff, emotion and social value.
|Keywords: Travel services, repurchase intention, satisfaction.|