|Title: ACHIEVEMENT THEFINANCIAL PERFORMANCETO DRIVE WITHIN THE R-A THEORY: STUDY IN MULTIVARIATE DATA ANALYSIS
Dwi Septi Haryani, Raja Hardiansyah and Wilhelmus Hary Susilo
The turnover- corporate should not operate within the misguide to implemented the vision and missions in the heterogeneous- industrial competitiveness, the tight competitions, data, customerbased value and its interaction each other, trust, market position and the financial performance. This inquiry of fulfillment the research gap with the competition- advantage within the financial performance in entire multinational-firms in Jakarta. The novelty research model has the
intervening variables- the pursue digital marketing and the customer- value that could be more involved within the R-A theory. Furthermore, the research methods conducted with the confirmed strategy in structural equation modeling within an among latent variable as study base on the multivariate data analysis.
|Keywords: Multivariate data analysis, the market positions, financial performance, R-A Theory.