Title: PURSUE JOB MOTIVATION IN RETAIL CORPORATIONS: EXTERNAL ELEMENTS THAT INFLUENCE JOB MOTIVATION ALONG WITH ITS EVOLVING MANAGEMENT SCIENCE

Authors: Wilar Hesangga Asghar, Yosi Nabila Hanifah, and Wilhelmus Hary Susilo

Abstract: External factors that affect job motivation, known as extrinsic motivators, encompass organizational, social, and economic elements that exist outside an employee’s intrinsic motivation and drive them to excel. The primary components include competitive salaries, acknowledgment, supportive leadership, a conducive work atmosphere, opportunities for career advancement, and job stability. These can be categorized as follows: Financial Rewards (Tangible): Salary, bonuses, and extensive benefits packages serve as fundamental motivators. Organizational Support: Efficient management, open communication, and well-defined, attainable objectives help alleviate frustration and enhance engagement. Work Environment: Both the physical aspects (quality of the workspace) and the non-physical aspects (organizational culture, camaraderie) play a crucial role in influencing performance. Professional Development: Access to training, career progression, and skill enhancement opportunities. Recognition and Prestige: Formal incentives, employee appreciation initiatives, and job titles contribute to motivation. External Pressures: Economic circumstances, competition within the industry, and personal life factors (such as social support) can also affect an individual’s commitment. The study aims to analyze and investigate the research gap present within the national fast-moving consumer goods firms in Indonesia. The novelty of the research arises from predicting the management business research model, which seeks to enhance firm performance driven by extrinsic job motivation. This approach significantly contributes to the body of management and business science, particularly in relation to the Resource-Advantage (R-A) theory and the theory of the Growth of the Firm, developed through an analysis of industrial retail FMCG firms. Consequently, the research methodology will employ a predictive strategy utilizing multivariate data analysis among latent variables, which will be examined using SmartPLS software. The results indicate that the research model suggests that extrinsic job motivation within retail FMCG firms in Indonesia can predict market position, with a p-value of less than .05.

Keywords: Extrinsic job motivation, national- retail firms, financial performance.

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